This was a best-selling kit. It was sold under the Elsa Williams label. I think it was one of Elsa Williams best selling kits. Anyone who remembers more should add something in the comments. The first photo is of the original pillow (sorry for the moire effect of the photo):
Below is a photo of a finished kit (courtesy of eBay):
Jon actually bought this kit on eBay!
The kit version doesn’t have the blue eyes of the original.